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OPE People celebrates the makers, innovators, and doers of the outdoor power equipment industry. Join host Brian Ethridge, editor-in-chief of OPE+ magazine, in personal discussions with movers and shakers in the landscaping and power equipment world and see what makes this unique industry truly special.

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Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

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About the Host

(Episodes 25 - present)

Brian is the editor of OPE+, overseeing content that serves professionals in the outdoor power equipment and landscape industries. With a background in agriculture, construction, industrial manufacturing, financial and sports media, he has a history of producing relevant and engaging content across a broad range of industries.

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About the Host

(Episodes 1 - 24)

The editor of OPE+, Glenn Hansen has been telling stories about dealers, manufacturers and other interesting people for many years. And he's love to talk to you too. Connect with Glenn by email or on LinkedIn.

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Successful sales is more about the strategy behind the handshake than the equipment for sale. OPE People sits down with NAEDA to explore how dealerships can strengthen their approach to sales training.

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